What's New with Yudunu?

My, how time flies. Only a few short months ago, we'd found a nuisance in our lives and had a vague concept for how to fix it. Since then, Yudunu has become our full-time project, we've joined the Founder Institute, and we've become incorporated. We've built our first alpha product, and we've identified our rollout strategy, which is coming ever closer.

Here's the update on where we're coming from and where we're going.

Finding stuff to do with your friends sucks. The reason that process sucks is that I don't know what you want to do, and you don't know what I want to do. Despite living in vibrant cities with great friends, we just do the same "good enough" stuff whenever we get together, or worse, spend a bunch of time alone in our apartments.

Never say "I dunno, what do you want to do?" again. We think the best fix is an efficient and enjoyable platform for sharing the things you want to do, and finding the friends who want to do them too. Our web and mobile apps will allow users to create a Social Queue of the leisure and entertainment opportunities they want to go to - think nightlife, restaurants, museums, concerts, parks, etc. When you see something on a friend's Queue that you want to do, it's one click to say "me too!"

When you look at that trendy bar's page, you'll see the names of the friends who want to go there too. Once we've learned a bit about the types of things your friends like to do, we can recommend for other people you should invite along. Perhaps better yet, if you look at the Queue for the cute guy or girl down the hall, you can see the the things he or she wants to go do, making breaking the ice a lot easier.

The Queue mechanic creates new ways to keep your social life interesting. We can bundle Time Out's list of the top 10 restaurants in Chicago, and let you add them to your queue all at once. That creates a great reason to get together with your friends - you can work your way through that queue together!

Marketing doesn't have to suck. If you're anything like us, you've long since unsubscribed from "daily deals" emails, because the signal-to-noise ratio was terrible. You're not alone in disliking them - local businesses routinely take huge losses on those deals, because they don't create lasting relationships with customers.

With Yudunu, users will be able to opt-in to hearing from exactly the local businesses they want to. This is a win-win: when the art gallery I was already thinking about going to offers me $2 off, that'll give me the extra motivation to come in this weekend, and with the Social Queue, I know who to invite with me. I get to have an experience I wanted to have for less than I would have otherwise, and the gallery gets my business without having to offer a self-destructive deal to make it happen.

Better yet, if a restaurant I've flagged as a favorite tells me this is Jimmy the Bartender's last weekend, I'll come in full fare, bring friends, and be glad I did.

By letting users decide exactly who they want to hear from - making that news a feature rather than a nuisance - we can pay our bills without doing any of the obnoxious ads or gimmicks lots of other sites resort to.

We've got a big goal. We're creating a new way for friends to strengthen their real, organic friendships, while letting them build relationships with the places they like to hang out. We hope you're as excited about this prospect as we are.

Help us out. Think we've hit the nail on the head? Or have we missed something that would make your social life a whole lot easier? Let us know! This is a product of constant iteration.

Like us on Facebook or follow us on Twitter (we're post very lightly, and a healthy follower count is a great signal to all the people we need to impress). Also, if you're in Chicago, or you're a Chicago expat, we'd love your input on the best stuff to do in the city - it's shaping up to be our first launch market!

Help us take Chicago!

Dear Maroons and recovering Maroons,

If you've talked to Josh or Jordan in the last few months, you've probably heard at least a little about our new project, Yudunu. We're building a tool to take the guesswork out of finding things to do with your friends. You can read more about the big idea here.

We want to roll out in Chicago first, and we want the alma mater we all love to hate to be our launch market. But in order to do that, we need to build a pretty encyclopedic list of the places people like going with their friends.

We know some good stuff, and there are "best of" lists around, but we want to know what our peers think. So, if you can take a minute to rattle off the names of the venues you like to go to - or would like to go to - it'll give us a great head-start on building content!

Thanks! You're making our lives much happier.

What is Yudunu?

People spend way too much time doing the same old thing weekend after weekend. Despite our boredom, we find ourselves at the same watering hole every Friday night, or worse, cooped up bored in our apartments every Saturday. We do this because it's so hard to find new things to do that we can be confident we'll enjoy, especially when we want to do something with our friends, significant others, families. With everyone's different preferences to weigh, finding and trying something new feels like a huge, often stressful, challenge.

This difficulty is making our lives worse, and we're not going to take it anymore. Yudunu is how we're going to fix it.

We're building a tool that drills deep on learning about what you like to do, what environments make you happy, and who you like being around. We'll match your profile up with those of your friends, compare it to an in-depth database of information about venues and activities that you could be doing, and make great personalized recommendations for adventures you could be out having right now.

We're moving way past the glorified phone books and one-size-fits-all reviews you find so many places on the Internet. The rise of the social web should mean more than sitting in front of your computer on Facebook. It should get you out the door and improve your real world social experiences. That's what Yudunu is all about.

We're still in very early development, but we'd love to hear from you if you're excited about the project. Be sure to follow us on Twitter, and email us if you'd like to play with our prototype technology or learn more about how to get involved with us.

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